Can I read Enterprise One to One : Tools for Competing in the Interactive Age on EtoBox?

Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers and Martha Rogers is a book available to read on EtoBox.

What is Enterprise One to One : Tools for Competing in the Interactive Age about?

<p>Is there anyone out there who isn't worried about staying far in front of the technological tidal wave that is making products smarter and changing everything about what customers buy, how they buy, and where their loyalty goes?</p><p>Don Peppers and Martha Rogers, authors of the international bestseller <i>The One to One Future</i>, go beyond that now classic work on how to sell more products to fewer customers. For the last several years, they have been teaching companies how to stay at the head of the pack by harnessing technology to achieve killer competitive advantages in customer loyalty and unit margin. In this brave new world where microchip technology is making it possible for houses to know their occupants better than the occupants know their own houses-know the owners' temperature preferences, water use, lights, appliances-businesses have a great advantage in building unbreakable customer relationships. Peppers and Rogers explain what kinds of strategies are applicable to what kinds of businesses, and under what circumstances-from cars to credit cards, clothing manufacturers to dry cleaners, long distance phone companies to computer resellers. Suddenly car manufacture

Author

Don Peppers and Martha Rogers

Publisher

הספריה הבינלאומית לאנשי עסקים

Published

1998

Language

EN

ISBN

9780385487559

Subjects

Management, Business, Marketing