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Can I read Enterprise One to One : Tools for Competing in the Interactive Age on EtoBox?
Enterprise One to One : Tools for Competing in the Interactive Age by Don Peppers and Martha Rogers is a business book available to read on EtoBox.
What is Enterprise One to One : Tools for Competing in the Interactive Age about?
<b>Enterprise One to One</b> has taken its place alongside Don Peppers and Martha Rogers's <b>The One to One Future</b> as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships.<br> <br> Peppers and Rogers explain the strategies needed to ach
Who reads Enterprise One to One : Tools for Competing in the Interactive Age?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Don Peppers and Martha Rogers
- Publisher
- New York: Currency Doubleday
- Published
- 1999
- Language
- EN
- ISBN
- 9780385482059
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
Other editions & translations
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