Opening book details…
Can I read Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale on EtoBox?
Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale by editors: Markus Stahlberg and Ville Maila is a nonfiction available to read on EtoBox.
What is Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale about?
Shopper marketing is a rapidly growing concept in sales promotion, but how can you put it to work? Marketing consultants and editors Markus Ståhlberg and Ville Maila, and 35 other shopper-marketing experts, offer almost three dozen essays that detail how this tactic works, outline its benefits and explain how to implement it. getAbstract strongly recommends this definitive shopper-marketing resource. Its mix of savvy insights and suggestions from those on the front lines of retailing will appeal to product and brand managers, packaging experts, display designers, merchandising specialists, retail and manufacturing marketing and sales executives, as well as students of marketing, merchandising and selling.
Who reads Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- editors: Markus Stahlberg and Ville Maila
- Publisher
- Kogan Page Ltd
- Published
- 2010
- Language
- EN
- ISBN
- 9780749464721
- Category
- nonfiction
- Subjects
- Management, Business, Marketing
Other editions & translations
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