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Can I read The Shopper Marketing Revolution : Consumer - Shopper - Retailer : How Marketing Must Reinvent Itself in the Age of the Shopper on EtoBox?
The Shopper Marketing Revolution : Consumer - Shopper - Retailer : How Marketing Must Reinvent Itself in the Age of the Shopper by Desforges, Toby, author; Anthony, Mike is a business book available to read on EtoBox.
What is The Shopper Marketing Revolution : Consumer - Shopper - Retailer : How Marketing Must Reinvent Itself in the Age of the Shopper about?
The consumer goods industry accounts for 20 percent of the worlds gross domestic product (GDP)thats over $14 trillion in turnover. And yet the industry isnt growing! It lags behind global GDP growth, and the latest figures suggest that the worlds top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution , shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques theyll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift i
Who reads The Shopper Marketing Revolution : Consumer - Shopper - Retailer : How Marketing Must Reinvent Itself in the Age of the Shopper?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Desforges, Toby, author; Anthony, Mike
- Publisher
- Highland Park, Illinois: Writers Of The Round Table Press
- Published
- 2013
- Language
- EN
- ISBN
- 9781939418289
- Category
- business
- Subjects
- Business, Marketing
- Rating
- 4.3 / 5 (54 ratings)
- Updated
- 2026-03-14
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