Can I read Global Marketing: A Decision-Oriented Approach on EtoBox?

Global Marketing: A Decision-Oriented Approach by Svend Hollensen is a nonfiction available to read on EtoBox.

What is Global Marketing: A Decision-Oriented Approach about?

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. *Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. *All new video cases accompany every chapter and are available at www.pearsoned.co.uk/hollensen, featuring such firms as Nike, Starbucks, BMW, Ford and McDonalds

Who reads Global Marketing: A Decision-Oriented Approach?

Author

Svend Hollensen

Publisher

Financial Times Prentice Hall

Published

2007

Language

EN

ISBN

9781408212011

Category

nonfiction

Subjects

Business, Marketing, Economics

Updated

2026-03-24