Can I read Consumer Behavior, Global Edition : Global Edition on EtoBox?

Consumer Behavior, Global Edition : Global Edition by Schiffman, Leon G.; Wisenblit, Joseph is a nonfiction available to read on EtoBox.

What is Consumer Behavior, Global Edition : Global Edition about?

This book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This text bring Concepts to life with New Cases and End-of-chapter Cases: Not only have several new cases been added throughout this edition, but two additional cases also appear at the end of every chapter. These new end-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies. This text has global coverage: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing, enabling students to understand the dynamics of cultural differences. Read more...

Who reads Consumer Behavior, Global Edition : Global Edition?

Author

Schiffman, Leon G.; Wisenblit, Joseph

Publisher

Pearson Australia

Published

2015

Language

EN

ISBN

9780273787136

Category

nonfiction

Subjects

Science, Business, Management