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Can I read Global Consumer Behavior on EtoBox?
Global Consumer Behavior by Chantal Ammi is a business book available to read on EtoBox.
What is Global Consumer Behavior about?
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of in
Who reads Global Consumer Behavior?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Chantal Ammi
- Publisher
- Wiley-ISTE
- Published
- 2007
- Language
- EN
- ISBN
- 9781118614846
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25
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