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Can I read Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) on EtoBox?
Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) by Amy Van Looy (auth.) is a nonfiction available to read on EtoBox.
What is Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) about?
This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.
Who reads Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Amy Van Looy (auth.)
- Publisher
- Springer International Publishing : Imprint : Springer
- Published
- 2016
- Language
- EN
- ISBN
- 9783319219905
- Category
- nonfiction
- Subjects
- Business, Marketing, Management
Other editions & translations
- Social Media Management: Using Social Media as a Business Instrument (Springer Texts in Business and Economics) (2022)
- Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) (2015)
- Social Media Management : Using Social Media As a Business Instrument (2022)
More by Amy Van Looy (auth.)
Browse all works by Amy Van Looy (auth.)
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