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Marketing Research for Non-profit, Community and Creative Organizations : How to Improve Your Product, Find Customers and Effectively Promote Your Message by Bonita Kolb (Auth.) is a business book available to read on EtoBox.

What is Marketing Research for Non-profit, Community and Creative Organizations : How to Improve Your Product, Find Customers and Effectively Promote Your Message about?

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help their organization reach its goals. Secondly, it shows how to conduct different methods of research, including focus groups, interviews, projective techniques, observations and surveys, and how to use the

Who reads Marketing Research for Non-profit, Community and Creative Organizations : How to Improve Your Product, Find Customers and Effectively Promote Your Message?

Author

Bonita Kolb (Auth.)

Publisher

Butterworth Heinemann

Published

2008

Language

EN

ISBN

9781136379604

Category

business

Subjects

Marketing, Business, Research

Updated

2026-03-25