Can I read Strategic Marketing for Not-for-profit Organizations : Program and Resource Development on EtoBox?

Strategic Marketing for Not-for-profit Organizations : Program and Resource Development by Lauffer, Armand is a book available to read on EtoBox.

What is Strategic Marketing for Not-for-profit Organizations : Program and Resource Development about?

This groundbreaking book applies tested marketing principles to the operation of a wide variety of human-service agencies and other not-for-profit organizations where business practices are typically considered incompatible with the public interest. Arguing that the marketing orientation can be extraordinarily useful in defining, developing, targeting, and promoting virtually any service or program, Armand Lauffer shows how the strategic marketing approach actually "increases the likelihood that professional activity will be responsive to consumer needs and societal concerns." Lauffer emphasizes that the marketing approach to service delivery seeks to reconcile the often conflicting interests displayed by the various consumers, auspice providers, funders, and other publics with a stake in the system. Throughout, he strives to harmonize the traditions of community organizing, social planning, and business marketing with some of the latest, most timely and invaluable techniques available in strategic marketing today. Lauffer begins by defining the marketing terminology central to program and resource development -- especially the five P's of products, publics, price, place, and promo

Author

Lauffer, Armand

Publisher

New York: Free Press ; London: Collier Macmillan

Published

1984

Language

EN

ISBN

9780029182604

Subjects

Management, Marketing, Business

Updated

2026-03-24