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Imprint 2 About This Book 3 Table of Contents 4 On Creative Leadership 5 Accessing Your Creativity ...In The Shower 5 Science 7 Managing A Team 9 Work With The Grain, Not Against It 10 “Rage, Rage Against The Dying Of The Light” 11 Finding And Feeding Inspiration 12 Music 13 Weather 16 Human RAM 17 Finely Tuned Problem-Solving Sessions 18 Celebrating Failures 19 In Retrospect 20 Examining The Design Process: Clichés and Idea Generation 22 Exhibit A: Imaginary ‘Drive Safe’ Campaign for Teens 23 The Problem of Clichés 25 Exhibit B: Craig Frazier 28 Exhibit C: Art Spiegelman 31 Exhibit D: Ivan Chermayeff 35 Exhibit E: Jesse Bennett-Chamberlain 37 Putting It Into Practice 41 Conclusion 43 Credits 44 Sources 44 Other Resources 45 Using Brainwriting For Rapid Idea Generation 47 What Is Brainwriting? 47 When To Use Brainwriting 49 When To Avoid Brainwriting 50 How To Conduct A Brainwriting Session 51 Interactive Brainwriting 52 Brainwriting 6-3-5 53 Idea Cards 54 The Spreadsheet Technique 54 Practical Tips And Tricks For Better Brainwriting 54 How To Sell Brainwriting To Your Colleagues 57 Resources On Brainwriting 57 Up On The Wall: How Working Walls Unlock Creative Insight 60 Working Wa
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