Can I read Evolutionary Ideas Unlocking Ancient Innovation to Solve Tomorrow's Challenges on EtoBox?

Evolutionary Ideas Unlocking Ancient Innovation to Solve Tomorrow's Challenges by Sam Tatam is a book available to read on EtoBox.

What is Evolutionary Ideas Unlocking Ancient Innovation to Solve Tomorrow's Challenges about?

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. <i>But what if this is a big mistake?</i> In <i>Evolutionary Ideas</i>, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works. Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly. In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk furt

Author

Sam Tatam

Publisher

Harriman House Publishing

Published

2022

Language

EN

ISBN

9780857197887