Can I read Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series) on EtoBox?

Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series) by Pierson, Jo ;Bauwens, Joke is a nonfiction available to read on EtoBox.

What is Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series) about?

Digital Broadcasting presents an introduction to how the classic notion of ‘broadcasting’ has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that ‘digital broadcasting’ is not a contradiction in terms, but – on the contrary – both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices. The authors begin by situating digital broadcasting and the underlying theoretical frameworks. Next the volume discusses the history of broadcasting as a social institution and as a cultural form, stressing the renewability and resilience of broadcasting over time. We see how current technological, economic and regulatory transitions are reshaping the media- and sector-specific organization of the broadcasting industry as a whole. At the same time broadcasting production is also changing due to the shifting relationship between media professionals and audiences. This goes together with – allegedl

Who reads Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series)?

Author

Pierson, Jo ;Bauwens, Joke

Publisher

Bloomsbury Academic, an imprint of Bloomsbury Publishing

Published

2015

Language

EN

ISBN

9781847887412

Category

nonfiction

Subjects

History, Anthropology, Business