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Media/impact : an Introduction to Mass Media by Shirley Biagi is a nonfiction available to read on EtoBox.

What is Media/impact : an Introduction to Mass Media about?

Consistently praised for its engaging writing style, currency, and visual appeal, 'Media Impact' focuses students on today's world of digital mass media industries and support businesses. It also looks at the legal, ethical, social, global, and technological issues these businesses face every day. From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustration

Who reads Media/impact : an Introduction to Mass Media?

Author

Shirley Biagi

Publisher

Wadsworth Publishing

Published

2016

Language

EN

ISBN

9781285064871

Category

nonfiction

Subjects

Business, Literary Fiction, Fiction

Rating

4.4 / 5 (266 ratings)

Updated

2026-03-14