Can I read Data Science for Marketing Analytics : Achieve Your Marketing Goals with the Data Analytics Power of Python on EtoBox?

Data Science for Marketing Analytics : Achieve Your Marketing Goals with the Data Analytics Power of Python by Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar is a book available to read on EtoBox.

What is Data Science for Marketing Analytics : Achieve Your Marketing Goals with the Data Analytics Power of Python about?

Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key Features Study new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with the help of multiple examples and exercises Book Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evalu

Author

Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar

Publisher

Packt publishing pvt ltd

Published

2019

Language

EN

ISBN

9781789952100

Subjects

Marketing, Science, Language Learning