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Data Analytics for Marketing: A practical guide to analyzing marketing data using Python by Guilherme Diaz-Bérrio is a nonfiction available to read on EtoBox.

What is Data Analytics for Marketing: A practical guide to analyzing marketing data using Python about?

Most marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial. In this book, you'll learn how to give context to your data and turn it into useful information. You'll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you'll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you'll delve into customer analytics and insights. Finally, you'll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making. By the end of this book, you'll understand the tools you ne

Who reads Data Analytics for Marketing: A practical guide to analyzing marketing data using Python?

Author

Guilherme Diaz-Bérrio

Publisher

Packt Publishing Limited

Published

2024

Language

EN

ISBN

9781803241609

Category

nonfiction

Subjects

Mathematics, Computer Science, Computational Mathematics