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Strategic International Marketing : Strategy Development and Implementation by Solberg Carl Arthur, Huse Håvard is a nonfiction available to read on EtoBox.

What is Strategic International Marketing : Strategy Development and Implementation about?

Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplemen

Who reads Strategic International Marketing : Strategy Development and Implementation?

Author

Solberg Carl Arthur, Huse Håvard

Publisher

Routledge

Published

2024

Language

EN

ISBN

9781040031995

Category

nonfiction

Subjects

Marketing, Business, Management