Can I read Marketing Strategy and Competitive Positioning : London College of International Business Studies (LCIBS) on EtoBox?

Marketing Strategy and Competitive Positioning : London College of International Business Studies (LCIBS) by Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte is a book available to read on EtoBox.

What is Marketing Strategy and Competitive Positioning : London College of International Business Studies (LCIBS) about?

<p><i><b>Hooley et al, Marketing Strategy and Competitive Positioning 5e</b></i></p> <p><i>Marketing Strategy and Competitive Positioning</i> 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.</p> <p>The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.</p> <p><b>New to this edition</b></p> <ul> <li>Updated to reflect the global economic crisis and its impact on business and marketing</li> <li>Updated chapters on strategic alliances and networks, and internal marketing</li> <li>Increased coverage of sustainability and t

Author

Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte

Publisher

Financial Times/ Prentice Hall

Published

2012

Language

EN

ISBN

9780273740940

Subjects

Management, Business, Science