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Strategic International Management : Text and Cases by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes (auth.) is a nonfiction available to read on EtoBox.

What is Strategic International Management : Text and Cases about?

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Au

Who reads Strategic International Management : Text and Cases?

Author

Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes (auth.)

Publisher

Springer Fachmedien Wiesbaden : Imprint : Springer Gabler

Published

2015

Language

EN

ISBN

9783658078843

Category

nonfiction

Subjects

Business, Science, Management