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International Management : Text and Cases by Paul W Beamish; Allen J Morrison; Philip M Rosenzweig; Andrew Inkpen is a book available to read on EtoBox.

What is International Management : Text and Cases about?

International Management focuses on how firms become and remain international in scope. It is about the experiences of firms of all sizes,from any countries,as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material,this book bridges both the internationalization process and multinational management. The first half of International Management helps to demystify international business so a meaningful study of multinational management can occur. In the second half of the book,the focus is on how to establish a balance between the sometimes conflicting demands of the multinational headquarters,the multinational subsidiary,and the governments of the countries in which MNEs operate. The cases are not limited to the experiences of the world's largest MNEs — they are also about smaller companies that must be global to survive and about the management of small subsidiaries. The cases in International Management have been extensively classroom-tested by professors around th

Author

Paul W Beamish; Allen J Morrison; Philip M Rosenzweig; Andrew Inkpen

Publisher

Boston: Irwin McGraw-Hill

Published

2000

Language

EN

ISBN

9780071169349

Subjects

Management, Business