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Marketing to Women : How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment by Martha Barletta is a book available to read on EtoBox.

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The Numbers Don't Lie. In Today's Extraordinarily Competitive Environment, Marketing To Women Is Unequivocally The Fastest Track To Sales Growth, Share Dominance, And Profit Improvement. Women Make 85 Percent Of All Buying Decisions, The Majority Of Corporate Purchasing Agents And Managers Are Women, And Women Entrepreneurs Account For 70 Percent Of New Business Start-ups. This Book Presents A Compelling Business Case Why Marketing Professionals Should Allocate Real Dollars And Undivded Attention To The Largest Untapped Market In The World- Women. -- Publisher Description Introduction: Unveiling The Market Xix -- Part I Why Market To Women? -- Part Ii The Gendertrends Marketing Model--why And How Women Reach Different Brand Purchase Decisions -- Part Iii Practical Applications: Strategies And Tactics -- Appendix A Eight Myths Of Marketing To Women: The Myth Resistor 215 -- Appendix B Gender Trends Geniuses: Follow-up From Sidebars 221 -- Appendix C The Best Resources In The Business 235. Martha Barletta. Includes Bibliographical References (p. 241-244) And Index.

Author

Martha Barletta

Publisher

[Chicago, Ill.]: Dearborn Trade Publishing

Published

2003

Language

EN

ISBN

9780793159635

Subjects

Economics, Marketing, Business

Rating

3.7 / 5 (49 ratings)

Updated

2026-03-14