Opening book details…
Can I read Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs on EtoBox?
Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs by Jenny Darroch (auth.) is a business book available to read on EtoBox.
What is Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs about?
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Who reads Why Marketing to Women Doesn't Work : Using Market Segmentation to Understand Consumer Needs?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jenny Darroch (auth.)
- Publisher
- Palgrave Macmillan UK : Imprint: Palgrave Macmillan
- Published
- 2014
- Language
- EN
- ISBN
- 9781349471034
- Category
- business
- Subjects
- Marketing, Management, Economics
- Updated
- 2026-03-24
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