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Strategic Marketing: Planning and Control, Third Edition by Graeme Drummond, John Ensor, Ruth Ashford is a nonfiction available to read on EtoBox.

What is Strategic Marketing: Planning and Control, Third Edition about?

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-.Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning.A highly exam focused approach which has been class tested and refined.A new chapter offering a 'problem-based learning' (PBL) approach to the subject.Thoroughly revised and updated case studies and vignettes of real world best practice throughout the textNow established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential lear

Who reads Strategic Marketing: Planning and Control, Third Edition?

Author

Graeme Drummond, John Ensor, Ruth Ashford

Publisher

Routledge

Published

2008

Language

EN

ISBN

9781136362545

Category

nonfiction

Subjects

Marketing, Business, Management