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Customer Worthy : Why and How Everyone in Your Organization Must Think Like a Customer by Michael R. Hoffman is a business book available to read on EtoBox.

What is Customer Worthy : Why and How Everyone in Your Organization Must Think Like a Customer about?

Your company's internal measurements might look fine but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion. Companies that cannot monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and diminished customer satisfaction. Traditional financial measures lag too far behind customer activities to be effective for timely decision-making. In this forward-thinking approach, Hoffman challenges companies to critique every business decision using one simple, inarguable criterion, Is it Customer Worthy? Customer Worthy shows marketers how to leverage new and future technologies and explains "marketing" to technologists and other management disciplines. Hoffman delves into customer experience as the most critical and under-used company asset. He shows how to thread persuasion and innovation through every customer contact across advertising, marketing, sales, operations and customer service. In this groundbreaking book, Michael Hoffman explains how to use what he calls the CxC Matrix to craft each customer experience, contact by contact, to script the best business outc

Who reads Customer Worthy : Why and How Everyone in Your Organization Must Think Like a Customer?

Author

Michael R. Hoffman

Publisher

Paramount Market Publishing, Incorporated

Published

2010

Language

EN

ISBN

9780981986913

Category

business

Subjects

Business, Management

Rating

5 / 5 (7 ratings)

Updated

2026-03-14