Can I read The New Direct Marketing : How to Implement a Profit-driven Database Marketing Strategy on EtoBox?

The New Direct Marketing : How to Implement a Profit-driven Database Marketing Strategy by David Shepard Associates, Inc.; with individual contributions by Rajeev Batra ... [et al.] is a book available to read on EtoBox.

What is The New Direct Marketing : How to Implement a Profit-driven Database Marketing Strategy about?

Now This Best-selling Guide To The Art And Science Of Database Marketing Has Been Extensively Revised And Updated. In No Other Single Source Can You Find All The Essential Information You Need To Know About The Technology Behind Database Marketing; The Fundamentals Of Targeting, Modeling, And Segmentation; The Theory And Economics Of The New Direct Marketing; And The Sources Of Data And Database Software. What's More, This New Edition Contains Invaluable Tips On How To. Use Technology And Targeting To Acquire New Customers, Segment Your Customer Database, Retain Existing Customers, Manage Customer Contacts, And Increase Your Customers' Lifetime Value. You'll Learn What Results To Expect Once You Move From The Old Direct Marketing To The New, Data Driven, Customer Focused, New Direct Marketing. Equally Important, You'll Learn How To Avoid The Most Common - And Most Costly - Mistakes Direct Marketers Make When Building New Database. Marketing Systems. The New Direct Marketing, Second Edition, Will Teach You What You Need To Know About Selecting Outside Vendors To Build Your Marketing Database; Using Internal Data-processing Resources; Selecting The Right Statistical Tools To Analyze

Author

David Shepard Associates, Inc.; with individual contributions by Rajeev Batra ... [et al.]

Publisher

Irwin Professional ; Times Mirror

Published

1995

Language

EN

ISBN

9781556238093

Subjects

Management, Business, Marketing