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The New Marketing Research Systems : How to Use Strategic Database Information for Better Marketing Decisions by Curry, David J., 1944- is a business book available to read on EtoBox.

What is The New Marketing Research Systems : How to Use Strategic Database Information for Better Marketing Decisions about?

David Curry Is The First Author To Capture The Essence Of The New Marketing Research. The Research Systems He Describes Are Based On Technology That Permits The Collection, Storage, And Use Of Disaggregate Data. In Contrast To Standard Methods, These New Systems Are Based On Observations, Not Surveys; They Produce Dynamic Results In Real Time, Not Static Project Reports; And They Identify Business Opportunities, Rather Than Simply Reduce Business Risks. Single-source, Geodemographic, And Micro-merchandising Systems Are Forging Market Data From Scanners And Other Electronic Sources Into Tools That Solve, In Powerful New Ways, Conventional Marketing Problems In Strategic Focus, Communications Mix, And Activity Timing. But, Until Now, Packaged Goods Marketers And Retailers, Direct Marketers, Advertising Agency Professionals, And Market Researchers Had No All-inclusive Reference To These Critical Developments In Marketing Decision Making. Dr. Curry's Book Provides Extensive Coverage Of Marketing Topics Critical For Success In Today's Fast-paced Business Environment. You'll Find Complete Coverage Of Ten Years Of Upc Scanner, Single-source, And Geodemographic Technology, Concepts And Pro

Who reads The New Marketing Research Systems : How to Use Strategic Database Information for Better Marketing Decisions?

Author

Curry, David J., 1944-

Publisher

John Wiley & Sons, Incorporated

Published

1993

Language

EN

ISBN

9780471530589

Category

business

Subjects

Management, Business, Marketing

Rating

5 / 5 (1 ratings)

Updated

2026-03-14