Can I read Understanding Brands (Creating Success) on EtoBox?

Understanding Brands (Creating Success) by Cheverton, Peter; Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough? is a book available to read on EtoBox.

What is Understanding Brands (Creating Success) about?

<p>Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. For those who know that brand management is crucial but don't know how to go about it, Understanding Brands illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.</p> <p>Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it, the author illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.</p>

Author

Cheverton, Peter; Cheverton, Peter. How Come Your Brand Isn't Working Hard Enough?

Publisher

London ; Philadelphia: Kogan Page

Published

2006

Language

EN

ISBN

9780749448615

Subjects

Management, Business, Finance