Can I read Public Relations : Management by Objectives on EtoBox?

Public Relations : Management by Objectives by Norman R. Nager; T. Harrell Allen; Harrell T. Allen is a book available to read on EtoBox.

What is Public Relations : Management by Objectives about?

This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.

Author

Norman R. Nager; T. Harrell Allen; Harrell T. Allen

Publisher

University Press of America, Incorporated

Published

1984

Language

EN

ISBN

9780582283404

Subjects

Management, Business