Can I read Basics Marketing 03: Marketing Management on EtoBox?

Basics Marketing 03: Marketing Management by Brian Sheehan, (Associate Professor) is a book available to read on EtoBox.

What is Basics Marketing 03: Marketing Management about?

167 pages : 23 cm "Basics Marketing: Marketing Management provides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing. Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing programmes (such as economics, finances, personnel management and long-term brand strategy) is quite another. Throughout this book, Brian Sheehan helps bridge that divide using his 25 years’ experience working for one of the world’s largest agencies to help you master the business of marketing. Featured topics include: Introducing economics, Vision and mission, Competitive business strategy, Brand identity and thought leadership, Managing people, Handling a crisis, Measurement and financial basics, Legal considerations and ethical issues."--Publisher description "Ethical: awareness/reflection/debate. [Marketing:] n. the action or business of promoting and selling products or services. [Management:] n. the process of dealing with or controlling things or people"--Cover Includes bibliographical references (pages 162-164) and index Basic business economics -- Vision, miss

Author

Brian Sheehan, (Associate Professor)

Publisher

Bloomsbury Visual Arts

Published

2011

Language

EN

ISBN

9782940411511

Subjects

Marketing, Management, Business