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Can I read Small Business Marketing Management on EtoBox?
Small Business Marketing Management by Chaston, Ian; Mangles, Terry, 1950- is a business book available to read on EtoBox.
What is Small Business Marketing Management about?
Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion W
Who reads Small Business Marketing Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Chaston, Ian; Mangles, Terry, 1950-
- Publisher
- Palgrave MacMillan; Macmillan Pub Ltd
- Published
- 2002
- Language
- EN
- ISBN
- 9780333980750
- Category
- business
- Subjects
- Business, Economics, Marketing
- Updated
- 2026-03-25
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