Can I read Madison Avenue and the Color Line : African Americans in the Advertising Industry on EtoBox?

Madison Avenue and the Color Line : African Americans in the Advertising Industry by Chambers, Jason is a nonfiction available to read on EtoBox.

What is Madison Avenue and the Color Line : African Americans in the Advertising Industry about?

<p>Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, <i>Madison Avenue and the Color Line</i> breaks new ground by examining the history of black advertising employees and agency owners.</p> <p>For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture.</p>

Who reads Madison Avenue and the Color Line : African Americans in the Advertising Industry?

Author

Chambers, Jason

Publisher

University of Pennsylvania Press, Inc.

Published

2008

Language

EN

ISBN

9780812203851

Category

nonfiction

Subjects

History, Management, Business