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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America by Lawrence R. Samuel is a business book available to read on EtoBox.

What is Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America about?

<p>What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.</p> <p>Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, <i>Freud on Madison Avenue</i> tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and in

Who reads Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America?

Author

Lawrence R. Samuel

Publisher

University of Pennsylvania Press, Inc.

Published

2013

Language

EN

ISBN

9781283896863

Category

business

Subjects

Business, History, Management

Rating

3.4 / 5 (3 ratings)

Updated

2026-03-14