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Can I read Winning the Marketing War : a Practical Guide to Competitive Advantage on EtoBox?
Winning the Marketing War : a Practical Guide to Competitive Advantage by Robert Duro is a book available to read on EtoBox.
What is Winning the Marketing War : a Practical Guide to Competitive Advantage about?
Using a general model which can be applied to both large and small companies, this volume explains how market superiority can be gained and success achieved. Many of the principles examined here have been adopted from the author's previous book, "The Basic Principles of Marketing Warfare".
- Author
- Robert Duro
- Publisher
- John Wiley & Sons, Incorporated
- Published
- 1989
- Language
- EN
- ISBN
- 9780471923824
- Subjects
- Management, Business, Marketing
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