Can I read Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition on EtoBox?

Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition by Malcolm McDonald, Hugh Wilson is a business book available to read on EtoBox.

What is Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition about?

Now in its 7th edition, <b><i>Marketing Plans</i></b> is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. <p>Major changes to this edition include new chapters based on the

Who reads Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition?

Author

Malcolm McDonald, Hugh Wilson

Publisher

Wiley & Sons, Limited, John

Published

2011

Language

EN

ISBN

9780470670125

Category

business

Subjects

Business, Marketing, Management

Updated

2026-03-24