Can I read Consumer Behaviour : Buying, Having, Being, 5th Edition on EtoBox?

Consumer Behaviour : Buying, Having, Being, 5th Edition by Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte, Ryan Payne is a nonfiction available to read on EtoBox.

What is Consumer Behaviour : Buying, Having, Being, 5th Edition about?

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues. Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated; representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. The authors have taken advantage of today's global community, blending local, national and international experiences and knowledge to create a comprehensive guide of consumer behaviour. By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of t

Who reads Consumer Behaviour : Buying, Having, Being, 5th Edition?

Author

Michael R. Solomon, Rebekah Russell-Bennett, Josephine Previte, Ryan Payne

Publisher

Pearson Education Australia

Published

2023

Language

EN

ISBN

9780655703402

Category

nonfiction

Subjects

Business, Marketing, Sales & Marketing