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Can I read Handbook of Research on Global Perspectives on International Advertising on EtoBox?
Handbook of Research on Global Perspectives on International Advertising by Krom, Ipek is a nonfiction available to read on EtoBox.
What is Handbook of Research on Global Perspectives on International Advertising about?
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Who reads Handbook of Research on Global Perspectives on International Advertising?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Krom, Ipek
- Publisher
- IGI Global, Business Science Reference (an imprint of IGI Global)
- Published
- 2022
- Language
- EN
- ISBN
- 9781799896753
- Category
- nonfiction
- Subjects
- Marketing, Business, Management
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