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Building Routes to Customers : Proven Strategies for Profitable Growth by Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson (auth.) is a nonfiction available to read on EtoBox.

What is Building Routes to Customers : Proven Strategies for Profitable Growth about?

Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the "Routes-to-Market" methodology to optimize the productivity of marketing, sales and customer service in your organization. "A key challenge in dynamic and fast changing markets is getting marketing and sales aligned. This book shows how to do this effectively and drive tactical execution better to achieve a dramatic increase in marketing and sales productivity." -- Ravi Venkatesan, Chairman of Microsoft Corporation (India) "Routes-to-Market came as a breakthrough for IBM at a very challenging time in our industry. It had a big impact on our bottom line by enabling us to grow sales with a much more cost-effective mix of selling resources. Many companies need to solve that challenge today, before their competitors do. This book sh

Who reads Building Routes to Customers : Proven Strategies for Profitable Growth?

Author

Antoine Leboyer, Jean-Claude Malraison, Peter Raulerson (auth.)

Publisher

Springer-Verlag New York

Published

2009

Language

EN

ISBN

9780387799513

Category

nonfiction

Subjects

Management, Business, Marketing

Updated

2026-03-24