Can I read Loose-Leaf Version for Media and Culture: An Introduction to Mass Communication on EtoBox?

Loose-Leaf Version for Media and Culture: An Introduction to Mass Communication by Campbell, Richard, 1949- author; Martin, Christopher R., author; Fabos, Bettina, author is a book available to read on EtoBox.

What is Loose-Leaf Version for Media and Culture: An Introduction to Mass Communication about?

1 volume (various pagings) : 28 cm Now, more than ever, media surround, enhance, and affect our everyday experiences. Navigating the converged worlds of text, audio, and visual media -- and understanding how they fit together -- can be challenging. "Media & Culture" recognizes these challenges and makes the media industries accessible in print and online. The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change. -- From publisher's description Includes bibliographical references and index Mass communication: a critical approach -- The internet, digital media, and media convergence -- Digital gaming and the media playground -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Television and cable: the power of visual culture -- Movies and the impact of images -- Newspapers: the rise and decline of modern journalism -- Magazines in the age of specialization -- Books and the power of print -- Advertising and commercial culture -- Public relations and framing the message -- Media economics and the global marketplace -- The culture

Author

Campbell, Richard, 1949- author; Martin, Christopher R., author; Fabos, Bettina, author

Publisher

Bedford/St. Martin's : Macmillan Learning

Published

2019

Language

EN

ISBN

9781319102852