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Strategic Creativity: How to Shape the Future to Change the Present by Simon Grand, Christoph Weckerle is a nonfiction available to read on EtoBox.

What is Strategic Creativity: How to Shape the Future to Change the Present about?

A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions—and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new. This book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include: The strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically Establishing creative...

Who reads Strategic Creativity: How to Shape the Future to Change the Present?

Author

Simon Grand, Christoph Weckerle

Publisher

John Wiley & Sons, Incorporated

Published

2025

Language

EN

ISBN

9781394364695

Category

nonfiction