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Creativity And Strategic Innovation Management by MALCOLM GOODMAN AND SANDRA DINGLI is a nonfiction available to read on EtoBox.

What is Creativity And Strategic Innovation Management about?

Many organizations in both the private and public sector are confronted with stiff challenges as they face rapid changes in the business environment. Understanding the causes of these changes is essential if organizations are to fashion suitable management responses. In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. Increased understanding of the concepts of business creativity and strategic innovation management provides valuable insights into how organizations can change to meet new challenges. The book aims to: explain the nature of the acceleration in discontinuous change that is affecting the Western business environment emphasise the importance of taking a strategic approach to management responses to encourage creative and innovative skills indicate how a detailed strategic plan can be developed to support organizations intent on profitable survival in the twenty-first century. This textbook will be the perfect accompaniment to postgraduate courses on innovation management and creativity management. The wide-ranging approach means that the book will

Who reads Creativity And Strategic Innovation Management?

Author

MALCOLM GOODMAN AND SANDRA DINGLI

Publisher

ROUTLEDGE TAYLOR 7 FRANCIS GROUP

Published

2013

Language

EN

ISBN

9781136249433

Category

nonfiction

Subjects

Business, Management, Science