Can I read The Art of Persuasion on EtoBox?

The Art of Persuasion by Erickson, Juliet is a book available to read on EtoBox.

What is The Art of Persuasion about?

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen – whether a new business, community project or innovative idea – the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.

Author

Erickson, Juliet

Publisher

Hodder & Stoughton

Published

2005

Language

EN

ISBN

9781444722413

Subjects

Psychology, Social_sciences

Rating

5 / 5 (2 ratings)

Updated

2026-03-24