Can I read International Marketing Strategy : Analysis, Development, and Implementation on EtoBox?

International Marketing Strategy : Analysis, Development, and Implementation by Isobel Doole; Robin Lowe; Alexandra Kenyon; Chris Phillips is a book available to read on EtoBox.

What is International Marketing Strategy : Analysis, Development, and Implementation about?

Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

Author

Isobel Doole; Robin Lowe; Alexandra Kenyon; Chris Phillips

Publisher

Andover, Hampshire, U.K.: Cengage Learning

Published

2016

Language

EN

ISBN

9781473723702

Subjects

Business

Updated

2026-03-24