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Can I read Divining Desire : Focus Groups and the Culture of Consultation on EtoBox?
Divining Desire : Focus Groups and the Culture of Consultation by Liza Featherstone is a business book available to read on EtoBox.
What is Divining Desire : Focus Groups and the Culture of Consultation about?
"The focus group, over the course of the last century, became an increasingly vital part of the way companies and politicians sold their products and policies with few areas of life, from salad dressing to health care legislation to our favorite TV shows, left untouched by moderators questioning controlled groups about what they liked and didn't. Divining Desire is the first-ever popular survey of this topic. In a lively, sweeping survey, Liza Featherstone traces the surprising roots of the focu
Who reads Divining Desire : Focus Groups and the Culture of Consultation?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Liza Featherstone
- Publisher
- OR Books - CBSD
- Published
- 2018
- Language
- EN
- ISBN
- 9781944869557
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-25