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Can I read Divining Desire : Focus Groups and the Culture of Consultation on EtoBox?
Divining Desire : Focus Groups and the Culture of Consultation by Featherstone, Liza, author is a business book available to read on EtoBox.
What is Divining Desire : Focus Groups and the Culture of Consultation about?
An engaging, accessible history of the focus group, looking at its origins in early European socialism, its subsequent use by Madison Avenue, and its employment today in consumer marketing and politics. Brimful of compelling anecdotes, and colorful first-hand reporting, Featherstone's survey shows how the primary purpose of the focus group has shifted from determining what we want, to selling us things we don't.
Who reads Divining Desire : Focus Groups and the Culture of Consultation?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Featherstone, Liza, author
- Publisher
- OR Books, LLC
- Published
- 2017
- Language
- EN
- ISBN
- 9781944869489
- Category
- business
- Subjects
- Management, History, Social Science
- Rating
- 4.8 / 5 (10 ratings)
- Updated
- 2026-03-14