Can I read New Directions For Product Testing And Sensory Analysis Of Foods on EtoBox?

New Directions For Product Testing And Sensory Analysis Of Foods by Howard R. Moskowitz is a book available to read on EtoBox.

What is New Directions For Product Testing And Sensory Analysis Of Foods about?

Abstract: Various new technologies used by marketing researchers, marketers, and scientific researchers are presented in this book at how product testing and sensory analysis can be used effectively to solve practical, business-oriented problems that occur in corporations. Insights and recommendations are offered for overcoming objections and barriers to new technology. The text is divided into three major sections: measurement tools, mining the database for insights, and using the data for technical and marketing guidance. Topics discussed under measurement tools include 1) measuring the importance of attributes to consumers, consumer discrimination on attributes, and the communication of packages, 2) consumer evaluation of price variables, 3) testing foods on a blind versus branded basis, 4) validating panel ratings, 5) fatigue analysis, and 6) product testing with children. Additional topics include developing and optimizing concepts for food products, segmenting consumers by sensory preferences, and relating expert and consumer ratings. Aspects of data usage for technical and marketing guidance include 1) screening many submissions or new ingredients, 2) optimizing products for

Author

Howard R. Moskowitz

Publisher

Food and nutrition press

Published

1985

Language

EN

ISBN

9780917678189

Subjects

Engineering, Stem