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The Little Book of Big PR: 100 Quick Tips to Get Your Small Business Noticed by Witter, Jennefer is a nonfiction available to read on EtoBox.

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Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade. The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including: Self-Branding : Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. Media Relations : Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters. Social Media : Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into y

Who reads The Little Book of Big PR: 100 Quick Tips to Get Your Small Business Noticed?

Author

Witter, Jennefer

Publisher

AMACOM

Published

2014

Language

EN

ISBN

9781322158365

Category

nonfiction

Subjects

Management, Management & Leadership, Business

Rating

3 / 5 (1 ratings)

Updated

2026-03-14