Can I read Develop Your PR Skills (Creating Success Book 51) on EtoBox?

Develop Your PR Skills (Creating Success Book 51) by Dr Neil Richardson; Lucy Laville is a nonfiction available to read on EtoBox.

What is Develop Your PR Skills (Creating Success Book 51) about?

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

Who reads Develop Your PR Skills (Creating Success Book 51)?

Author

Dr Neil Richardson; Lucy Laville

Publisher

Kogan Page Ltd

Published

2010

Language

EN

ISBN

9780749459703

Category

nonfiction

Subjects

Management, Business, Fiction