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Can I read Sensory Marketing on EtoBox?
Sensory Marketing by Bertil Hultén; Niklas Broweus; Marcus van Dijk is a business book available to read on EtoBox.
What is Sensory Marketing about?
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Who reads Sensory Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Bertil Hultén; Niklas Broweus; Marcus van Dijk
- Publisher
- Palgrave Macmillan UK : Imprint: Palgrave Macmillan
- Published
- 2009
- Language
- EN
- ISBN
- 9780230237582
- Category
- business
- Subjects
- Business, Marketing, Management
- Rating
- 3.64 / 5 (11 ratings)
- Updated
- 2026-03-14
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