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Can I read Sensory and Aroma Marketing on EtoBox?
Sensory and Aroma Marketing by Sendra-Nadal, Esther (editor);Carbonell-Barrachina, Ángel A. (editor) is a business book available to read on EtoBox.
What is Sensory and Aroma Marketing about?
This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' behaviours. Then, it moves into different chapters highlighting the importance of each one of the senses in marketing strategies (smell, sight, sound, taste, and touch). Perhaps for readers the role of smell, sight, smell,
Who reads Sensory and Aroma Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sendra-Nadal, Esther (editor);Carbonell-Barrachina, Ángel A. (editor)
- Publisher
- Wageningen Academic Publishers;Wageningen Pers
- Published
- 2016
- Language
- EN
- ISBN
- 9789086862986
- Category
- business
- Subjects
- Science, Technology, Cooking
- Updated
- 2026-03-24
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