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The Korean Wave : Korean Popular Culture in Global Context by Yasue Kuwahara (eds.) is a nonfiction available to read on EtoBox.

What is The Korean Wave : Korean Popular Culture in Global Context about?

The rise in popularity of South Korean entertainment and culture began and is promoted as an official policy of the Korean government to revive the country's economy. This study examines cultural production and consumption, glocalization, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity. The rise in popularity of South Korean entertainment and culture, known as the Korean Wave, began and has been promoted as an official policy of the Korean government to revive the country's economy. As such, popular culture products such as K-pop and K-drama are tailored to appeal to the widest possible audience beyond national and regional boundaries. This study of the appeal of Korean popular culture examines cultural production and consumption, hybrid culture, the West versus. Asia, global race consciousness, and changing views of masculinity and femininity, among other topics

Who reads The Korean Wave : Korean Popular Culture in Global Context?

Author

Yasue Kuwahara (eds.)

Publisher

Palgrave Macmillan Limited

Published

2014

Language

EN

ISBN

9781137350282

Category

nonfiction

Subjects

Science, Political Science, Anthropology